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Esparza Pest Control Case Study

Esparza is a pest control business located in the Rio Grande Valley Region in southern Texas. Esparza approached Ree Rah in 2017 to help them stand out among their local competitors by creating compelling, highly-targeted Google Adwords campaigns. In just three short months, Ree Rah's campaigns were able to generate an additional $20k/month in top-line revenue for Esparza on a mere $500/month ad spend budget. Furthermore, Ree Rah was able to move them to the #1 position in Yelp, which contributed to an additional $10k/month in top-line revenue.

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Ree Rah + Esparza's Success Story

Utilizing Ree Rah's uniquely comprehensive strategy that requires the building out of dozens of Campaigns, hundreds of Ad Groups, and thousands of highly-relevant ads, Ree Rah was able to dramatically increase Esparza's conversions, CTRs, and quality scores, while simultaneously reducing costs across the board.

Overall Rev. Growth

Ree Rah's Adwords campaigns + Yelp campaigns helped Esparza grow their business by 22% in just three months.

Average Savings

Esparza reduced their ad spend by 65% by utilizing Ree Rah's holistic approach to online marketing.

Increased Conversion Rate

By crafting high-quality, relevant ads, we helped Esparza increased their average conversion rate by 12X across all campaigns compared to their previous agency.

Satisfaction Guaranteed

As with all of our clients, their satisfaction is the most important metric of all. We go to great lengths to make sure that our client's are always happy.

How We Did It

From finding the perfect ad copy to A/B testing thousands of ads across dozens of campaigns, the strategy we crafted for Esparza has helped them reach more customers for less cost/conversion.

Targeted Ads

Targeted Ads

Because we A/B tests each ad we create, we are able to ensure that our ads are relevant, timely, and high-targeted.

Conversion Tracking

Conversion Tracking

You can't improve what you can't measure. It's with this in mind that we install conversion tracking from day one.

A/B Testing

A/B Testing

Both ads and landing pages are obsessively A/B tested each week to find the perfect message to drive conversions.

Retargeting Magic

Retargeting Magic

Through the use of lookalike audiences, retargeting, and remarketing, we'll lead you to Social Media glory.

Conversion Rate Optimization

Conversion Rate Optimization

It's not enough to drive leads if they don't turn into sales. Our CRO experts will take care of you throughout the process.

Research & Strategy

Research & Strategy

Aside from our upfront research efforts, we are constantly assessing new markets to target and advertise to.

Proven Processes From A to B

Our tried-and-true approach to online marketing has helped Esparza Pest Control hopscotch their competitors. Aside from building out highly targeted campaigns to reach your perfect audience, we utilize the most advanced data testing techniques to assure *and* measure results.

Keyword Research, Audience Profiles, & Competitor Research.


We build strategies
that meet our client's specific needs.


We build out scalable, transferable processes so you always own your data.


With A/B testing in place across all campaigns, we measure and refine everything.